Getting Started

Marketing and Business Development with August

August is effective for drafting and refining marketing and business development content when used with appropriate oversight. This guide covers common workflows for capabilities statements, client alerts, and pitch materials.

Capabilities Statements

Paste prior firm materials and ask August to produce an updated one-page description tailored to a specific industry or client.

Example prompt

Based on the attached firm materials and precedent capabilities statements, draft a one-page capabilities statement for [specific industry/client] highlighting our relevant experience, key matters, and differentiators. Use the tone and structure from our existing materials as a guide.

Client Alerts

Provide the underlying legal developments (cases, rules, or statutes) along with a short instruction.

Example prompt

Draft a 800–1,000-word client alert for sophisticated in-house counsel summarizing the attached decision and its implications for cross-border M&A deals. Include: (1) a concise summary of the holding, (2) practical implications for deal structuring, (3) recommended action items for clients, and (4) a brief conclusion. Use clear, client-friendly language.

Pitches and RFPs

Ask August to organize matter experience, metrics, and themes into concise sections aligned with the RFP questions.

Example prompt

Based on the attached RFP questions and our matter experience summaries, draft responses for each section. For each response: (1) directly answer the question posed, (2) include relevant matter examples with metrics where available, (3) highlight our differentiators, and (4) keep responses concise and client-focused.

Best Practices

  • Provide precedent materials. Upload existing firm materials so August can match your tone and style.

  • Specify audience and format. Be clear about who will read the output and what format you need.

  • Review before sharing externally. Always verify facts, matter details, and client-specific information before distributing.

  • Iterate on drafts. Use follow-up prompts to refine tone, length, and emphasis.

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